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Territorial Marketing: a new approach to value enhancement and promotion
Territory is here intended not as a geographical or administrative concept but as an integrated system of productive activities, social realities and the identifying values of the community.
The Parma Province Territorial Marketing Agency intends to promote the territory through the activities of those subjects who already “export” the productive and cultural capacity of the Province, its “Ambassadors” to the World.
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Altri collegamenti
» Photo gallery
Images available to the media and media operators for the promotion of the Parma territory.
» Advertisements and films
Multimedial meterial available to the media and media operators for the promotion of the Parma territory.
» Links
The Ambassadors’ web sites
» Turismo.parma.it
The tourism site of the Province of Parma
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